I’m Arjun Ram Srivatsa. I am an artist, musician, poet, animator, creative director, video director, video editor, motion designer, graphic designer, sound designer, podcaster, journalist, writer, music critic, birdwatcher, and friend living in Manhattan.
I hold a masters degree from Columbia University’s Graduate School of Journalism.
I’ve made editorial video for publications including The New York Times, Vogue, GQ, and Vanity Fair. I’ve made commercial work for Ford, McDonalds, and Sony Music. From 2020 to 2021 I hosted Diversity Hire, a podcast about being “POC” in media.
You can email me at arjunrsri@gmail.com
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Arjun Ram Srivatsa
MyNYTimes is a social initiative led by the marketing department at The New York Times. On TikTok and Instagram, the account features a behind-thetscenes look at how New York Times employees produce their work, from crossword constructors to music critics, restaurant reviews to investigative reporters. The idea is to show that The New York Times isn’t some monolithic news voice, that there are a diverse range of people who make the Times work.
I was initially hired by Tessa Modi to shoot, edit, and animate videos for channels 3 days a week. I quickly became engrained into the team, introducing a new, fun, approachable video style to the account. A couple months into the job, Tessa told me she was pregnant and wanted me to fill in for her while she was on maternity leave. I became the Interim Director for Social in the Marketing team for The New York Times. I’ve honed the voice and visual language of the account, managed a team of three, strategized coverage of events, developed content for brand campaigns, and worked with the audience insights team to grow our accounts.
Our next big project is videos showing how The New York Times covers the election. Wish me luck!
The New York Times
c. 2024
Team Leader
Director
Producer
Editor
Animator
Graphic Designer
Sound Designer
VP of Creative: Laura Forde
Director of Social:
Tessa Modi
Producer/Editor: Tandis Shoushtary
Assistant Creative: Sabrina Bernstein
Shooter/Editor: Zachary Taylor