I’m Arjun Ram Srivatsa. I am an artist, musician, poet, animator, creative director, video director, video editor, motion designer, graphic designer, sound designer, podcaster, journalist, art critic, fiction essayist, trend forecaster, birdwatcher, socialist, and friend living in Manhattan.
I hold a masters degree from Columbia Univeristy’s Graduate School of Journalism.
I was most recently the Director of Programming and Development for Pitchfork. From 2020 to 2021 I hosted Diversity Hire, a podcast about being “POC” in media.
You can find more examples of my work on Instagram.
Photographer Marcus McDonald was working on a portfolio project with artist Jen Monroe for her food styling project, Bad Taste. Jen created dishes that were pulled right out of a mid-century cookbook, including olive cake and pea pie. Marcus decided to hire Jake Moore to shoot footage of the dishes and needed someone to take the ungraded, 4K footage and turn it into an old-school commercial. I took inspiration from local restaurant ads, which heavily feature goofy transitions. Then I animated custom graphics and degraded them with layers of effects. Lastly, I sourced the music from a 70’s grocery soundtrack. The result is something you’d find on an old VHS recording of the 1985 Super Bowl.
c. 2023 Editor Animator Sound Designer Director: Marcus McDonald
Food Styling: Jen Monroe
DP: Jake Moore
Set Design: Lisa Saeboe
Color Correction: Tam Le