I’m Arjun Ram Srivatsa. I am an artist, musician, poet, animator, creative director, video director, video editor, motion designer, graphic designer, sound designer, podcaster, journalist, writer, music critic, birdwatcher, and friend living in Manhattan.
I hold a masters degree from Columbia University’s Graduate School of Journalism.
I’ve made editorial video for publications including The New York Times, Vogue, GQ, and Vanity Fair. I’ve made commercial work for Ford, McDonalds, and Sony Music. From 2020 to 2021 I hosted Diversity Hire, a podcast about being “POC” in media.
You can email me at arjunrsri@gmail.com
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Arjun Ram Srivatsa
Björk, Digital Cover, Pitchfork
With the release of her 11th album Forssea, Björk spoke with Pitchfork writer Jazz Monroe about the loss of her mother, her life during the pandemic, and how mushrooms became her muse.
Following the album’s mycellial inspiration, I pitched an animated cover in which Björk mimiced expressive fungal growth patterns. Working with photographer Vidar Logi, I morphed three photographs of Björk in After Effects using bespoke technique. I then worked with type designer Marina Kozak, who created a typeface by photographing mushrooms, and animated the growing letters.
Creative Pitch Deck
Bespoke AE morph technique:
comp: precomp3+gaussian blur on movement over precomp3+echo (-0.02 time, 50 echoes, .95 decay)+gaussian blur
↳ precomp3: precomp2+time remap to hold frame on hero shot
↳ precomp2: precomp1+timewarp (5 speed, 50 vector detail, 0 error, 6 block size)
↳ precomp1: 4 frame animation of silo’d photos of bjork
Pitchfork
c. 2022
Creative Director
Animator
Editor-in-Chief:
Puja Patel
Photographer:
Vidar Logi
Photo Director:
Jennifer Aborn
Art Director:
Marina Kozak
Graphic Designer:
Callum Abbott