I’m Arjun Ram Srivatsa. I am an artist, musician, poet, animator, creative director, video director, video editor, motion designer, graphic designer, sound designer, podcaster, journalist, writer, music critic, birdwatcher, and friend living in Manhattan.

I hold a masters degree from Columbia University’s Graduate School of Journalism. I’ve made editorial video for publications including The New York Times, Vogue, GQ, and Vanity Fair. I’ve made commercial work for Ford, McDonalds, and Sony Music. From 2020 to 2021 I hosted Diversity Hire, a podcast about being “POC” in media.

You can email me at arjunrsri@gmail.com

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Arjun Ram Srivatsa


It’s Your World, Campaign, The New York Times 

What makes New York Times journalists curious? Where do they go? What do they look for? How do they engage with the world around them? 

For The Times, I spearheaded a video series to explore curiosity. These videos were a part of a larger campaign that The New York Times created around the concept of “It’s Your World to Understand.” My team was tasked with making a video series that showcases how our journalists understand their world.





To understand a journalist’s reporting decisions, we first wanted to show how they engage with the world in their everyday life. Melissa Clark finds inspiration from the farmers market, Tejal Rao discovers new flavors in unassuming restaurants, and Anna Kodé keeps her eyes open to find deeper meaning in everyday objects. We then asked them to explain how being curious drives their journalism.




Journalists aren’t always trained to be on camera. They are all passionate about their work and eager to tell me how they made their story, but it’s hard to get anyone to act naturally with an iPhone in their face. So for these videos, my team decided to skip the talking heads. Instead, I called up the journalist, had them turn on Voice Memos on their phone, and just had a casual chat with them, chopping it up about their process, their personal philosophy, and their work. We wanted to know how they understand their world to show how they help readers do the same. I think it really worked.















Pitchfork
c. 2023
Creative Director
Director
Editor
Animator
Host: 
Sam Sodomsky
Producer:
Margeaux Labat