I’m Arjun Ram Srivatsa. I am an artist, musician, poet, animator, creative director, video director, video editor, motion designer, graphic designer, sound designer, podcaster, journalist, art critic, fiction essayist, trend forecaster, birdwatcher, socialist, and friend living in Manhattan.
I hold a masters degree from Columbia Univeristy’s Graduate School of Journalism.
I was most recently the Director of Programming and Development for Pitchfork. From 2020 to 2021 I hosted Diversity Hire, a podcast about being “POC” in media.
You can find more examples of my work on Instagram.
One of the hurdles I faced while leading Pitchfork’s video team was how to make videos about music without actually using the copyrighted songs. Due to the nature of social platforms, brands are not a llowed to use music without licensing the songs, which could cost thousands of dollars. So I developed a show that focused on the objects and experiences that inspire artists to make their albums.
We spoke with artists about what they would have on a moodboard for their newly released album. We talked to Alvvays about bagpipes, Kali Uchis about sunsets, Cate Le Bon about Cardiff, Christine and the Queens about Angels in America, and more.
The videos were heavily reliant on my editing and animation. I scoured Getty Images for evocative footage to accompany the artist’s descriptive narration. I also used sound libraries to add layers of sound effects to strengthen the viewing experience.
c. 2022-2023 Creative Director Program Director Director Editior Animator Sound Designer ColoristEditor-in-Chief: Puja Patel
Associate Director: Carrie Courogen Producer: Margeaux Labat